Cunard appoints a new brand president

Cunard appoints a new brand president

Katie McAlister will join UK-based cruise line in August 2023

Cunard cruise line has announced the appointment of Katie McAlister as president.

After a 20-year career with TUI, where she is currently chief marketing officer, UK & Ireland, Katie will join Southampton-based Cunard in August 2023.

Commenting on the appointment, Carnival UK president Sture Myrmell said: “We're delighted to have someone of Katie’s calibre join Cunard at this vital time of expansion. Her commercial and operational experience as well as digital transformation expertise and strategic oversight will build on the current team’s exceptional work to ensure that Cunard’s brand and growth opportunities are maximised as we look forward to the introduction of new ship Queen Anne next year.”

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McAlister added: “This was an unrivalled opportunity to join an iconic travel company at a key point in its history. I'm so looking forward to joining the team as it widens its appeal and expands its guest base while retaining its renowned signature touches.”

Starting her career at TUI in 1998, McAlister has held roles across most parts of the organisation, including overseas delivery, commercial, digital and marketing. Most recently, as chief marketing officer, she leads sales channels and marketing in the UK & Ireland for TUI, First Choice and Marella Cruises, alongside a global responsibility for the TUI brand and digital marketing.

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