Virgin Voyages announces new loyalty programme

Virgin Voyages announces new loyalty programme

The Sailing Club will launch in 2023 

Virgin Voyages will launch its loyalty programme, The Sailing Club, next year.

In the meantime, the line has unveiled a perks programme for the remainder of 2022. Guests who avail these perks can achieve elite status when the Sailing Club launches in 2023.

In 2022, perks available to loyal, qualifying 'Sailors' – the term used for Virgin Voyages guests – include 'Deep Blue Extras' such as a free 'Shake for Champagne' on-demand champagne delivery service. 

"When the Virgin Voyages Sailor App is shaken, a secret Virgin Voyages Champagne button is revealed and, with just one press, a bottle of Möet Chandon Impérial will be delivered to the Sailor," explains the cruise line.

Other perks include premium Wi-Fi (when available), exclusive cocktail parties and laundry services. 

Virgin Voyages to expand with US$550m funding
New cruise ship launches for 2022
Carnival Cruise Line bookings double after easing regulations

Virgin Voyages is also introducing Red Hot Booking Bonus Months.

Valid until 15 November 2022, any new qualifying booking made during these select months (excluding bookings made with existing voyage credits), will allow all qualifying guests to be treated to on-board extras and chances to win prizes, such as a trip to Ulusaba, Richard Branson’s private game reserve in South Africa. 

On board extras include Virgin Points from Virgin Red, the line’s rewards club, and US$200 in 'Sailor Loot' (on-board spending credit) are also available.


Virgin Voyages will reward past guests with tokens to track their spend and ensure Sailors receive corresponding benefits in 2023. All of the money spent with Virgin Voyages since inception will be counted and tallied as tokens. 

As an exclusive perk for all loyal guests, every dollar spent during these Red Hot Booking Bonus Months, will equal up to four tokens per dollar for Sea-Blazers and three tokens per dollar for Sea-Rovers. 

As the programme is unveiled in 2023, these tokens will fast-track Sailors to the highest tiers possible, unlocking even more perks next year.

For more information, visit 

Share article

View Comments