5 trends shaping Saudi travel this summer

Saudi traveller habits are undergoing change in 2025, with recent booking data revealing a rise in solo journeys, a preference for culture-rich experiences and the emergence of new destinations in Europe and Asia. 

 

That’s according to Middle East travel platform Wego, which has spotlighted five key trends that are shaping how Saudi travellers explore the world. 

 

1 Solo travel Chief among these is the steady rise in solo travel, with the latest data showing nearly 4 in 5 travellers (78.82%) have booked to journey alone this summer, up 2.5% from 76.32% during Ramadan 2024. 

 

This upward shift reflects a growing appetite among younger Saudis for independent journeys, driven by “personal exploration, study and business opportunities”, reports Wego. 

 

2 High-end accommodation Luxury also continues to shape Saudi choices when travelling internationally. Five-star hotels account for 40.92% of bookings, while four-star properties make up 32.22%, reflecting strong demand for high-end accommodation and premium experiences. 

 

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3 European destinations When it comes to destinations, Egypt, India, Pakistan and Türkiye continue to top the search rankings for Saudi travellers this summer.

 

While Egypt remains the top choice, accounting for nearly half of all summer bookings due to its close proximity and ease of travel, Pakistan has seen a notable 4.78% year-on-year increase in interest, despite the 21.29% rise in airfares.

 

The UAE, which was among the most booked destinations for Saudis last year, has been edged out of the top four in 2025, and this year sees a noticeable uptick in searches for European countries, including nearby destinations Georgia and Azerbaijan, as well as perennial favourite Italy.

 

Armenia is also gaining traction, with a 142.68% jump in searches following its decision to waive visa requirements for Saudi citizens starting July 2025.