The move underpins future growth plans for all five airports in the UAE capital
Abu Dhabi Airports, has revealed a refreshed brand architecture and visual identity, signalling its commitment to developing the aviation sector in the UAE capital where the company operates five airports.
The new brand logo design draws inspiration from Abu Dhabi’s "leadership, economic vision and reputation as one of the world’s most touristic destinations".
When revealing the new brand identity, Abu Dhabi Airports also shared their brand goal to drive long-term growth and development by focusing on three distinct areas:
- Providing safe, secure and sustainable airport environments and operations
- Providing connectivity and hospitality that showcase the emirate as a prime travel destination
- Delivering an industry-leading airport experience and product and service excellence
Abu Dhabi Airports managing director and CEO Jamal Salem Al Dhaheri said: "As we prepare to enter our next chapter of growth and development, our corporate rebrand reflects our bold vision to shape the future of airport experiences.
"Our strategic pivot is a direct response to the changing nature of our sector, allowing us to unlock additional value and opportunity for our passengers, partners and stakeholders.
"By harnessing the power of our people, capitalising on our successes and working closely with our government and industry partners, Abu Dhabi Airports will continue to play an important role in the socio-economic development of Abu Dhabi."
The company’s acting chief strategy officer Ahmed Jumaa Al Shamisi added: "Our evolving priorities are representative of our ambition to be at the forefront of the aviation sector. Guided by our redefined vision and mission, we have identified key pillars and priorities that will fuel our future growth, as we look to strengthen our value proposition to our stakeholders, continue our economic contributions to Abu Dhabi and become more competitive and dynamic as a business."
For more information, visit www.adac.ae