Abu Dhabi Tourism partners with TikTok

The new Visit Abu Dhabi channel will engage content creators to showcase the best of the emirate 

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) officially announced its partnership with social media giant TikTok on Tuesday, 27 April.

The newly launched channel, Visit Abu Dhabi, aims to engage content creators to showcase the best of the emirate with creativity and authenticity, reaching audiences worldwide and inspiring viewers to consider Abu Dhabi as part of their future travel plans.

“This partnership is unique in the sense that it provides viewers with an opportunity to get to know Abu Dhabi through unique footage created by locals and residents of the emirate, highlighting various elements within the capital, and our people and culture, as well as our exclusivity, offerings and more. We look forward to growing our channel on the platform through TikTok’s guidance and creative input and have no doubt that this opportunity will have a great outcome,” said Ali Hassan Al Shaiba, executive director of tourism and marketing at DCT Abu Dhabi.

TikTok general manager of global business solutions Middle East, Turkey, Africa & Pakistan, Shant Oknayan added: “We’re thrilled to partner with DCT Abu Dhabi and work with them to highlight the very best the Emirate has to offer – from its rich culture to its momentous landmarks, there’s no better place to showcase this than on TikTok. As an immersive short-form video platform, TikTok will provide DCT Abu Dhabi with the unique ability to become creators and storytellers by listening to the community and adopting an always-on approach to their content.”

To view DCT Abu Dhabi’s activity on TikTok, follow www.tiktok.com/@inabudhabi