Abu Dhabi’s Yas Island unveils Bee Gees-inspired campaign

Set against a backdrop of Yas Island’s most iconic attractions, ‘Stayin’ On Yas’ encompasses a diverse range of activities

Yas Island Abu Dhabi has launched a campaign called Stayin’ On Yas, encouraging staycationers and vacationers to “break like you mean it” in a new integrated promotional rollout.

The fun and lighthearted campaign is styled in the format of a music video, taking viewers on a lyrical journey inspired by the hit Bee Gees classic, Stayin’ Alive. 

Set against a backdrop of Yas Island’s most iconic attractions, Stayin’ On Yas highlights a diverse range of activities, from theme parks, racing, climbing and flying to world-class shopping, dining, golf and luxury hotels, all packed into one 25sq km destination.

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Experience Hub, Yas Island general manager Liam Findlay said: “We hope this campaign inspires people to look forward with hope and positivity to a time when carefree holidays, staycations and vacations are a reality and people can truly staycation like they mean it.

“Highlighting the best of Yas Island, the Stayin’ On Yas campaign showcases the destination’s award-winning theme parks, record-breaking attractions, outstanding motorsports and golf venues, and world-class hospitality. Stayin’ On Yas highlights Yas Island as a destination like nowhere else where visitors can experience bucket-list attractions and tick off their holiday goals.”

Findlay also highlighted that a range of safety and wellness guidelines remain firmly in place, allowing visitors to unwind with peace of mind.