Al-Hashar Tourism & Travels partners with Amadeus

Al-Hashar Tourism & Travels partners with Amadeus

Amadeus will provide the travel agency with time-saving technology-based solutions

Oman-based Al-Hashar Tourism & Travels has selected Amadeus to offer its customers a range of new technology-driven solutions. 

The solutions being adopted by the Muscat-headquartered firm include the cloud-based Amadeus Selling Platform Connect, a customisable online booking and fulfilment platform that will enable Al-Hashar’s travel experts to service customers via any web-connected device.

Additional Amadeus tools include the Master Pricer to assist Al-Hashar staff in finding the lowest fares online, and Dynamic Travel Documents, which conveniently collates a traveller’s complete itinerary into a comprehensive, personalised and professional travel document.


Speaking about the partnership, Amadeus Gulf managing director Ernesto Sanchez Beaumont said: “Amadeus is proud to help companies like Al-Hashar thrive in the new digital-first travel sector. We enable a rapid, painless transition to new technology, which brings a new era of productivity, optimal customer service, and the chance to stand above the competition.”

Al-Hashar Travel general manager Muslim Mahmood Mohammad Ahmed also commented on the partnership, saying: “Our customers deserve and expect outstanding services from Al-Hashar. This new partnership with Amadeus will propel the company firmly into a brighter, technologically advanced future of enhanced productivity and customer service, ensuring we remain the leading travel provider in the Sultanate, while improving our efficiency and profitability.”

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Beaumont added: “Today, the overall travel dynamic has evolved due to the pandemic. We must adapt to the emerging needs of the travel industry as we seek to renew travel and build it back better than it was before.

“Sitting at the heart of the travel ecosystem, Amadeus is committed to supporting forward-thinking customers such as Al-Hashar Travel to reconnect with travellers and bring back the joy of travel. By working together, we can get the world travelling again. Al Hashar’s trust in Amadeus is another milestone in our growth and further evidence of our strong commitment towards all the travel agencies in the sultanate.”

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