All 20,000 Emirates cabin crew to...

Staff to work with either iPhone 13 or iPad Air

Emirates has launched a new ‘One Device' strategy whereby all 20,000 Emirates cabin crew will receive iPhone 13 or iPad Air configured with custom Emirates apps to streamline passenger service onboard and improve the overall crew experience.

The Dubai-based carrier has already invested more than AED32 million in the initiative and began giving out Apple devices a year ago.

Today, more than 7,000 Emirates crew members use iPhones across 450 daily flights in the global network. In the coming months, an additional 5,000 cabin crew will receive iPhones and iPads featuring new apps and features.

Feedback to date shows that Apple products are empowering cabin crew to be better prepared at work and enabling them to offer highly personalised service to passengers.

Custom-built applications include an app to improve the inflight meal order-taking process in Business Class and allow cabin crew to see each passenger’s profile and Skywards status.

BUILD YOUR OWN TRAVEL BUSINESS. JOIN TRAVEL COUNSELLORS' NEXT EVENT TO FIND OUT HOW

Another app ensures cabin crew can access up-to-the-minute roster and flight information, view seat changes and upgrades, and an overview of which cabin crew are onboard.

By providing a 360-degree view of passengers, Emirates cabin crew can access critical real-time information and be equipped with the tools they need to perform at their best, personalising each customer’s experience to an unprecedented degree, even providing information such as dining preferences and onboard loungewear sizes.

For more information, visit www.emirates.com