Almosafer and Red Sea Global partner to promote luxury tourism in Saudi

Almosafer and Red Sea Global partner to promote luxury tourism in Saudi

Online booking platform to showcase The Red Sea, Amaala and Thuwal Private Resort 

Almosafer, Saudi Arabia’s leading travel company, and Red Sea Global (RSG), the multi-project real estate developer, have forged a partnership that promises to redefine the luxury tourism experience within the Kingdom. 

In line with the Kingdom’s Vision 2030 to enhance Saudi Arabia’s luxury tourism and sustainability offerings, this partnership will see Almosafer promote and showcase RSG’s destinations, notably The Red Sea, which began welcoming guests in 2023, Amaala, on track to launch in 2025 and Thuwal Private Retreat due to open this year.

Six Senses Amaala

These destinations will be actively promoted by Almosafer across its multiple platforms and services, via a suite of specialised training and advisory services. 

Both parties will host several in-depth workshops and specialised training services to enable Almosafer to craft tailored and immersive travel experiences for RSG’s luxury destinations for inbound and domestic travellers. Targeted workshops aimed at enhancing the destinations’ appeal to the local market and equipping Almosafer’s sales agents with the knowledge and skills to showcase RSG’s destinations as “unparalleled luxury experiences” will also be part of the strategic initiatives under the partnership.

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In addition, the two entities will collaborate on targeted marketing and promotion campaigns to raise awareness among end consumers, highlighting the destinations’ offerings and positioning them as must-visit luxury tourism hotspots to drive demand. Almosafer will also curate customised experiences and promote the destinations’ richness and diversity across various channels, including Almosafer’s consumer travel platform, its Corporate Travel segment and Discover Saudi, its destination management company.

Commenting on the collaboration, Almosafer CEO Muzzammil Ahussain said: "The partnership with Red Sea Global reflects our shared vision for redefining luxury travel and shaping the future of luxury tourism in Saudi Arabia. It is an honour to contribute to the elevation of The Red Sea, Amaala and Thuwal Private Retreat as unparalleled destinations of choice for a discerning clientele.  We are excited to leverage our geographical reach and decades of experience to position them as the ultimate destinations that set new standards in bespoke tourism experiences.”

Red Sea Global group CEO John Pagano said: “Today we have three world-class luxury resorts open at The Red Sea. Over the coming 12 to 18 months we’ll be opening a further 13 hotels, plus eight at Amaala, and our private island resort, Thuwal Private Retreat. More broadly, our growing portfolio is set to unlock the tourism potential of the Red Sea coast for all segments of travel with a diverse range of experiences and offerings. With Almosafer’s support, we will help travellers discover just how special this part of the world is, from the pristine coastline and breathtaking coral reefs to the stunning dunescapes and wadis.”

With 79 hotels in total, The Red Sea and Amaala are projected to contribute US$8.79bn annually to the Kingdom’s economy upon completion. Three hotels at The Red Sea destination are open, along with the first phase of Red Sea International Airport, and the project is scheduled for full completion in 2030. The destination is off grid, powered solely by sunlight, with some 760,000 solar panels now in place.

Meanwhile, Amaala will provide guests with transformative personal wellness journeys and aims to open eight resorts under phase one in 2025. Opening in 2024, Thuwal Private Retreat is the third destination to be developed by RSG and the first to be owned and operated exclusively by the developer.

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