Almost 30% of travellers ashamed to fly because of environmental impact

Almost 30% of travellers ashamed to fly because of environmental impact study shows rise in demand for sustainable travel has released new research with insights gathered from more than 30,000 travellers across 32 countries and territories.

According to the report, the impact of their trips remains top of mind for most global travellers, with 71% saying that they want to travel more sustainably over the coming 12 months, which is a 10% increase over the 2021 data.

Half of all respondents said that recent news about climate change had influenced their previous travel choices. 

More than a third (35%) of travellers say that the sustainability efforts of an accommodation or transport provider influence their decision book. 

70% of global travellers said they would be more likely to choose sustainable accommodation

With regard to sustainable hospitality awareness and visibility, 40% of global travellers confirmed they have seen sustainable accommodation options online over the past year; 38% actively look for information on sustainability before they book, and 46% say they have actually stayed in a sustainable accommodation over the past year. 


The report also found that global travellers are mindful about how far they travel, how they get there and how they get around once they’re there.

For the 23% of respondents who said that sustainability efforts play no role in their choice of transportation, knowing that the transport option booked follows sustainability best practices still makes them feel good. remained carbon-neutral in its operations in 2021 and transitioned to 100% renewable electricity towards the end of 2021 as part of the company’s contribution to Booking Holdings’ recently released Climate Action Plan. The first of its kind for any global online travel company, its Climate Action Plan functions as a strategic framework for how Booking Holdings intends to make its operations, services and the travel industry more sustainable. 

Commenting on the findings, CEO Glenn Fogel said:“With increased pressure on our natural resources and the undeniable impact our way of life is having on the environment, we are 100% committed to leading the industry in charting a more mindful and responsible course for the future of travel.”

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