The openings will include premium, midscale and economy brands
Accor has signed a master development agreement with Amsa Hospitality, a Saudi hospitality startup, to develop and franchise 18 hotels across second-tier cities within Saudi Arabia over the next 10 years.
The agreement will see Amsa Hospitality develop a range of Accor’s economy and midscale brands, including ibis Styles, Mercure, Mercure Living, Novotel, Novotel Living, and the recently launched Handwritten Collection.
Speaking at a press conference at the Arabian Travel Market, Amsa Hospitality chief executive officer Mohammad Alathel said: "Amsa Hospitality is committed to the Kingdom of Saudi Arabia's Vision 2030 success, a vision that sets the path for our development locally, regionally and globally.
“This long-term partnership between Amsa Hospitality and Accor will bring first-rate modern hospitality - a know-how Accor is renowned for - together with Amsa Hospitality's commitment to bringing centuries-old Arabian traditions of welcoming and generosity to today's world, true to our 'Hallmark of Arabian Hospitality' motto."
As part of the agreement, Amsa Hospitality will be responsible for hotels in several cities in Saudi Arabia, including Ha’il, Jubail, Taif, Al-Ula, Tabuk and Jazan, amongst others. Each hotel brand will cater to a different target audience.
Accor CEO, MEA & Asia Pacific – Premium, Midscale & Economy Division Duncan O’Rourke added: “Our strategic partnership with Amsa Hospitality marks a significant milestone in our development strategy for Saudi Arabia, a burgeoning hospitality sector which offers a host of opportunities to leverage our portfolio of hospitality brands.
“Securing a long-term relationship with Amsa Hospitality underscores our commitment to supporting the Kingdom’s tourism goals while maintaining the focus on the Arabian traditions and Arab culture that Amsa Hospitality is focused on delivering.”
Amsa Hospitality is participating at Arabian Travel Market from 1 – 4 May at the Dubai World Trade Centre and can be found at stand HC0160.
For more information, visit www.group.accor.com/fr-fr
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