International buyers and media attending ATM to be hosted by IHG hotels
Arabian Travel Market (ATM) has signed an agreement with IHG Hotels & Resorts to become its Official Hotel Partner for ATM 2023, which takes place at the Dubai World Trade Centre from 1 to 4 May 2023.
IHG will officially accommodate almost 200 international media and key industry buyers from the UK, Germany, Spain, France, Italy, Israel, Turkiye, India, the GCC, the US, Egypt and South Africa.
The agreement will enable IHG to showcase InterContinental branded properties, Voco Hotels, Crowne Plaza Hotels & Resorts and Hotel Indigo to top industry professionals. IHG will also host the official ATM Party.
ATM 2022 attracted over 24,000 visitors and hosted more than 31,000 participants including 1,600 exhibitors and attendees from 151 countries
The theme of next year’s ATM showcase is 'Working Towards Net Zero' and RX (Reed Exhibitions), the organiser of ATM, will celebrate its 30th annual event by unveiling a dedicated sustainability pledge, not only to make the ATM 2023 event more sustainable, but to announce 30 long-term sustainability goals, as ATM works towards Net Zero in line with the RX Global pledge.
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Commenting on the announcement, Haitham Mattar, IHG Managing Director for India, Middle East & Africa, said: “We are pleased to extend our long-term relationship with RX as their hotel partner for Arabian Travel Market 2023. We are especially keen on the show’s theme, 'Working towards Net Zero', as it is well aligned with IHG’s ‘Journey to Tomorrow’ – our 10-year responsible business agenda focused on our people, planet and communities.
“As a regular global exhibitor with RX, we have experienced great footfall and interest at several of their shows across the world and especially at ATM. The show’s success was especially evident in 2022 as the world returned to meeting face to face, building strong personal networks and long-term business relationships. The show offered a great backdrop for the launch of our new 'IHG One Rewards' programme, and in 2023 we look forward to delving further into our loyalty offering for the Middle East.”
Arabian Travel Market exhibition director Danielle Curtis said: “Arabian Travel Market is committed to the Middle East, which has some of the most ambitious and exciting development plans anywhere in the world. This partnership with IHG presents an ideal opportunity to align one of the region’s leading hospitality groups with our unrivalled event platform.
“The Official Hotel Partnership is pivotal to the ongoing success of Arabian Travel Market, and the correlation between attracting quality buyers and delivering a quality host hotel experience has been a major factor in driving interest and guaranteeing the attendance of key travel industry professionals.”
For more information, visit www.wtm.com/atm