Atlantis The Royal: How the Dubai icon is spurring international demand

" said Timothy Kelly, managing director and executive vice president of Atlantis Dubai.

The hotel group, which already owns Atlantis, The Palm, will welcome its much-anticipated second property, Atlantis The Royal, this month "One lady has been messaging me each month since the start of the year as she's so excited," he said. "Others have been to Dubai, seen it and want to stay when they go back. The demand is there."

James Weaver, managing director of trade-only tour operator Lusso, agreed it had seen "keen interest" from a number of its agent partners with high-net-worth clients "looking for the next place to try"."In short, choice is what the modern-day luxury traveller is looking for, whether that be location, room or suite style, or the dining and activities on offer. Atlantis The Royal is targeting those clients at the highest end of the market, and is set to go head-to-head with the world's finest hotels and resorts."

Rebecca Turner, head of product at Elegant Resorts, agreed, highlighting a recent client survey that shows today's affluent traveller "continues to value high-quality food and drinks, outstanding service and immersion in unique experiences"not only be met but exceeded" by Atlantis The Royal.

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Wellness on Trend
The wellness trend also continues to be of importance and Sheena Sumner, founder and managing director of Wonderluxe Travel, believes the innovative wellness haven, AWAKEN, will be a key in the property's success.

"Before the pandemic and more so now, wellbeing is at the forefront of people's minds," said Sumner. "This is where Atlantis The Royal has nailed it. Their wellness programme looks insane.""It was mind-blowing," she said. "It's almost like the impossible becomes possible. Even day-time restaurant Gastronomy, for example, is like a Harvey Nichols or Selfridges food hall.