ATM sets new record with 40,000 attendees

ATM sets new record with 40,000 attendees

Arabian Travel Market 2023 saw 29% year-on-year growth in attendance

More than 40,000 people, including 30,000 visitors, attended the four-day Arabian Travel Market (ATM), which concluded last week in Dubai.

The figures represent a 5% increase from 2019, the most well-attended year previously, establishing a new record for the show, suggesting that the Middle East’s travel and tourism sector is booming.

Danielle Curtis, ATM exhibition director ME, said: “My colleagues and I are thrilled that so many tourism professionals were able to join us in Dubai to celebrate the 30th edition of the show and shine a spotlight on our sector’s ongoing journey to net zero. The fact that we witnessed record attendance at ATM 2023 is extremely encouraging and a strong indication that the Middle East’s travel industry is once again in excellent shape.”

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Hilton eyes most sustainable stand award at ATM 2023

In line with ATM 2023’s theme, ‘Working Towards Net Zero’, more than 2,100 exhibitors and representatives from over 150 countries gathered at Dubai World Trade Centre (DWTC) from 1 to 4 May 2023 to explore how the industry can ensure sustainable travel for future generations.

To mark three decades of ATM, there were a number of special events on the agenda during the four-day exhibition. 

Hilton won the inaugural Sustainable Stand Award for its decision to use a local supplier in the creation of its stand as well as its commitment to repurposing materials. Hilton also used a carbon calculator to measure the carbon footprint associated with its involvement in the show and has taken steps to mitigate this output.


The Pearl Award was also created exclusively for the 30th edition of ATM and awarded to Colm McLoughlin, executive vice chairman and CEO of Dubai Duty Free, for his contribution to the travel and tourism sector in the UAE. 

ATM 2023 was held in conjunction with Dubai World Trade Centre, and its strategic partners include Dubai’s Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner, IHG Hotels & Resorts as the Official Hotel Partner and Al Rais Travel as the Official DMC Partner.

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