The travel management company will collaborate with Amadeus on a digital transformation
Travel management company ATS Travel has extended its partnership with Amadeus in order to execute its ambitious expansion plans across the GCC.
Amadeus aims to create “frictionless journeys and memorable guest experiences”, connecting travel agents, search engines, tour operators, airlines, airports, hotels, hospitality providers, cars and railways while removing friction across the travel payment journey.
The agreement between ATS Travel and Amadeus cements a long-term digital transformation partnership between the two companies, adding new value to ATS Travel’s offering and helping position it as a leading travel management company in the Middle East.
With the new solutions, ATS Travel will gain new efficiencies by fully automating its ticketing system through Amadeus Auto Ticketing Solution
Meanwhile, Amadeus’ Remote Ticketing Solution will deliver a fully automated solution for managing pricing, price comparison and ticketing at remote points of sale.
ATS Travel will also benefit from Amadeus Hotels, a one-stop-shop search platform that pulls together content from top hotel aggregators, the world’s leading hotel chains and representation companies into an intelligent single screen solution.
Commenting on the announcement, Amadeus Gulf managing director Ernesto Sanchez Beaumont said: “The pandemic has led to accelerated demand for digital solutions across the customer journey, particularly for touchless experiences. Amadeus technology will allow ATS Travel to automate many of its functions, delivering superior customer service and cutting costs.”
ATS Travel deputy managing director Saleem Sharif said: “The travel industry is one of the biggest contributors to regional economies. Therefore, improving efficiencies streamlines our business and helps us deliver better value to the markets we operate in.
“Amadeus and ATS Travel have a relationship that goes back many years, and based on the strength of its solutions, our long-term plan is to standardise our technology stack on Amadeus technology.”
ATS Travel is the UAE representative of ATG, one of the largest, independently owned business travel management companies globally with offices in Saudi Arabia and India.
Sharif added: “We are set to launch our all-new, state of the art B2B technology platform called travelclub.ae in the UAE and KSA this month. This solution was crafted with the support of Amadeus and has already been well received by the users.”