Banyan Tree Group launches new wellbeing brand in Phuket

Banyan Tree Group launches new wellbeing brand in Phuket

Banyan Tree Veya Phuket offers ‘plant-forward’ menus and sensory detox programmes

Banyan Tree Group has announced the addition of a new wellbeing brand, Banyan Tree Veya, to its portfolio.

Opening on 18 March 2022, the flagship Banyan Tree Veya Phuket is a wellbeing-centred resort that offers bespoke programmes with an emphasis on what the brand calls ’embodiment therapies’, built on Banyan Tree’s proprietary pillars of wellbeing.

The resort occupies a tranquil enclave within the Banyan Tree Phuket resort and is a few minutes’ walk from Bangtao Beach. 

Veya, which means ‘to weave’, will provide a safe space to craft a bespoke path to wellbeing for each individual guest. The Veya experience is led by certified multidisciplinary wellbeing hosts around a three-step protocol of awareness, discovery and sustenance. 

Banyan Tree Veya guest room

The Veya journey begins with a private consultation with wellbeing hosts who are certified and trained in eastern medicine, naturopathy and life coaching. A personalised itinerary is then created, aligned to each guest’s needs and priorities, centring on embodiment therapies and somatic practices.

The property features plant-forward cuisine that combines Asian and Mediterranean influences with an approach that respects ingredient provenance. The menu includes mixed superfood bowls, broths and reinterpreted local dishes. Resident nutrition sommeliers assist guests in curating a tailored menu during their stay to fulfil dietary needs and preferences.


The resort’s guests will enjoy exclusive access to a Wellbeing Centre featuring Thailand’s first-ever White Room for sensory detox and meditative practice, and a traditional herb farm-pharmacy workshop opening soon.

Flexible Veya credits allow further customisation of guest wellbeing journeys and can be used for spa, private classes, dining and retail products. 

For more information, visit

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