Banyan Tree Group to launch new hospitality brands

The hospitality company has announced plans to expand its existing footprint of 54 properties across 23 countries by 2025

The company will introduce five new brands in the next 18 months: Garrya, Homm and Folio, and two Banyan Tree brand extensions, Veya and Escape.

The expanded global portfolio will hold 10 brands that allow the group to increase its impact in the countries where it already operates, while also taking advantage of post-Covid-19 growth opportunities, such as conversion opportunities in resort destinations and emerging second-tier tourism destinations, as well as increased consumer desire for wellbeing and sustainability-focused travel.

In total 19 openings will take place next year, including three Banyan Tree, one Banyan Tree Escape, three Banyan Tree Veya, six Angsana, three Dhawa, two Garrya and one Homm – across seven countries, namely the Maldives, Thailand, China, Indonesia, Cambodia, Mozambique and Saudi Arabia.

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Speaking about the company’s expansion plans, Banyan Tree senior vice president, brand Ho Ren Yung said: “We have always believed that tourism can be a powerful force for driving positive change. It is our generation’s mission to build forward better together with our partners and guests, and redefine what essential, purposeful and responsible travel looks like in this next era.” 

Banyan Tree Group president Eddy See added: “This expanded multi-brand ecosystem fortifies our stronghold in the lifestyle spectrum in Asia, while diversifying our offerings to meet the evolving needs of affluent travellers around the world.” 

This year, Banyan Tree Group has signed 20 hotel management agreements worldwide in destinations including Benin, Mexico, Greece, Saudi Arabia, Korea, Thailand, China and Vietnam.

For more information, visit www.banyantree.com