The little-known green region is primed for hiking and cultural excursions

The Middle East's leading travel booking app, Wego, has partnered with the Aseer Region Development Authority (ASDA) to promote the landscapes and cultural attractions of Saudi Arabia’s Aseer region.

Located in the southwest of Saudi Arabia, little-known Aseer is home to stunning mountain ranges, lush green valleys and cultural attractions, including street art exhibitions.

Through this collaboration, Wego and ASDA will highlight the region’s attractions and promote the destination to travellers seeking authentic and immersive Saudi travel experiences by leveraging joint marketing initiatives, engaging social media campaigns and strategic promotional activities.

Wego users will have access to carefully crafted itineraries, enabling them to navigate the unknown region more easily.

Hatim Al-Harbi, Chief Tourism Destinations of ASDA, said: “We are delighted to work with Wego to showcase the rich cultural heritage and natural beauty of the Aseer region. Aseer offers a wealth of unique and diverse experiences for travellers, from outdoor adventures to cultural immersion opportunities. We look forward to welcoming visitors from around the world and sharing the magic of Aseer with them.”

Mamoun Hmedan, Wego Chief Business Officer, added: “Wego is thrilled to collaborate with Aseer Development Authority to shine a spotlight on the hidden gems of the Aseer region. Aseer is a treasure trove of natural beauty and cultural heritage, and we are excited to work together to introduce travellers to the wonders of this unique destination.”

For more information, visit www.wego.com

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