British Airways launches new sustainability programme

British Airways launches new sustainability programme

Passengers can now also choose to pay more and buy the equivalent of 10% sustainable aviation fuel for their flight

British Airways has added a sustainable aviation fuel (SAF) option to its carbon offset programme. The new option means that at the time of booking passengers can offset their journey and donate to one of three offset projects.

The carrier recently launched its ‘BA Better World’ sustainability programme, partnering with Airbus to paint one of its most modern, fuel-efficient A320neos in new sustainability programme colours.

The airline’s parent company, International Airlines Group (IAG), is investing US$400m over the next 20 years into the development of SAF, with British Airways forming partnerships with a number of technology and fuel companies to develop SAF plants and purchase the fuel, including with Velocys in the UK and LanzaJet in the US.


British Airways recently stated it would power 10% of its fuel needs with SAF by 2030. Speaking bout the initiative, British Airways CEO and chairman Sean Doyle said: “With BA Better World we’re on our most important journey yet – to a better, more sustainable future and one that will ensure the long-term success of our business. We’re clear that we have a responsibility to reduce our impact on the planet and have a detailed plan to achieve net zero carbon emissions by 2050, including investing in more fuel-efficient aircraft, improving our operational efficiency and investing in the development of sustainable aviation fuel and zero emissions aircraft.”

The airline has also outlined its efforts to remove single-use plastic and source more products made from recycled materials, including its First Class duvet and World Traveller Plus amenity kits.

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