Connections Luxury travel trade event to be held in Seoul

Connections Luxury travel trade event to be held in Seoul

Applications now open for luxury travel suppliers and buyers to meet in South Korea in June

Connections Luxury, the international private community for trusted decision-makers in luxury travel, will hold its third private luxury travel event in Seoul from 23 to 26 June 2024.

Connections Luxury Seoul will showcase the destination’s finest luxury-focused products to 30 selected global travel buyers. In partnership with Seoul Metropolitan Government, the event is supported by leading local brands, including Four Seasons Hotel Seoul, The Shilla Seoul, Conrad Seoul and Grand Hyatt Seoul.

Through its signature ‘Connections Way’ methodology, which aims to facilitate long-lasting business relationships via memorable, shared experiences, suppliers and buyers will have one-to-one meetings while enjoying activities that display a diverse showcase of Korean gastronomy, music and culture, as well as experiences unique to the luxury properties featured in the programme. Global travel buyers in attendance will also have the option to attend a post-event fam trip.

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Kim Young Hwan, director general of the Seoul Metropolitan Government’s Sports and Tourism Bureau said: “As we look towards 2024 and beyond, Connections Luxury Seoul plays a key role in our efforts to position Seoul as a premier destination for discerning luxury travellers. The ‘Connections Way’ of conducting business has consistently proven its effectiveness and previous successes reflect this.

“By showcasing Seoul's unique blend of tradition and modernity, we aim to strengthen our city's presence on the global luxury travel stage. We are confident that this event will foster valuable business relationships and significantly enhance inbound tourism to our vibrant city.”

Saadia Chowdhury, head of Buyer Recruitment for Connections Luxury added: “The increasing demand from our luxury agencies for travel experiences in Seoul underscores the importance of this event.

“By facilitating engaging, experience-based business meetings between global buyers and key players in Seoul’s luxury travel sector, we aim to support the Seoul Metropolitan Government’s tourism objectives, raising the profile of this dynamic city and further cementing its place on the luxury travel map.”

To apply to attend as a supplier or buyer, visit For more information, visit


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