Abu Dhabi and Miral to launch new Saadiyat Island strategy

Abu Dhabi and Miral to launch new Saadiyat Island strategy

Saadiyat Vision 2025 aims to put Abu Dhabi on the global tourism map

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Miral, an Abu Dhabi-based creator of immersive experiences, have unveiled a new vision for Saadiyat Island, positioning it as a leading beach, nature and cultural destination.

This new strategy, named Saadiyat Vision 2025, aims to bolster the emirate’s tourism sector and the diversification of Abu Dhabi’s economy by attracting travellers who are seeking transformative, luxury experiences.

Saadiyat Island is expected to attract 19 million visitors and contribute AED4.2 billion in direct tourism revenue by 2025

The island’s ‘One Island: Many Journeys’ campaign will highlight Saadiyat’s offerings: the Cultural District, educational institutions, fine-dining restaurants, luxury hotels and resorts, upcoming high-end retail outlets and diverse wildlife ecosystem.

Visitors with a keen interest in sustainability, conservation and responsible tourism can experience Saadiyat’s protected wildlife and marine life, which includes endangered hawksbill turtles, humpback and bottlenose dolphins, the Arabian gazelle and more than 300 species of birds.


DCT Abu Dhabi director general for Tourism Saleh Mohamed Saleh Al Geziry said: “Saadiyat Island is undoubtedly one of Abu Dhabi’s finest treasures. It is unmatched anywhere in the world for its stunning natural beaches, world-class arts, cultural, educational, wellness, sporting and F&B experiences. This natural island is home to amazing wildlife and luxury hotels alike.”

Having worked with Miral on previous initiatives,  DCT Abu Dhabi has appointed the entity to oversee the destination management strategy of Saadiyat.

Miral CEO Mohamed Abdalla Al Zaabi added: “We’re excited to be spearheading Saadiyat Island’s new strategy to position Saadiyat as the destination of choice, providing visitors with enriching luxury experiences. With such a unique offering, from diverse cultural institutions including the iconic Louvre Museum, to pristine white beaches and undisturbed wildlife, Saadiyat Island is well-positioned to boost Abu Dhabi’s tourism sector.”

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