My City Expert by Dnata launches to sell UAE tours and attractions

My City Expert by Dnata launches to sell UAE tours and attractions

Dnata’s new booking platform aims to be an in-destination travel companion for UAE explorers

In collaboration with Dubai’s Department of Economy and Tourism (DET), the Dnata Travel Group has launched My City Expert.

Designed to become a ‘travel companion’ for those who want to explore Dubai, My City Expert allows users to choose from a selection of more than 1200 tours, attractions and experiences.

Users can also communicate directly with Dubai-based experts to get recommendations and itineraries covering both popular attractions to hidden gems.

Those wanting to discover other emirates can also book day trips from Dubai

Along with its online concierge service, My City Expert kiosks are now open in Dubai International Airport and Dubai Harbour to support both flight and cruise passengers with bookings. Additional locations are set to be announced. 

Commenting on the initiative, Dubai Corporation for Tourism and Commerce Marketing associate vice president of International Operations, Hoor Al Khaja said: “As Dubai continues to witness steady growth in domestic and inbound tourism, we have also seen increasing demand for city tours, attractions and experiences, as residents and visitors are seeking to take in more of the impressive multifaceted destination offering.

“Our partnership with Dnata is focused on supporting travellers specifically in this space, offering them the ultimate platform to book all of the experiences our city can offer, with the added benefit of being able to access and be guided by an extensive choice of travel experts.”


Dnata Travel Group VP of Destination Management Alaa AlKhatib added: “We’re delighted to announce the launch of My City Expert, a home-grown brand set to leverage Dnata’s 60 years of experience in the local market to support a new generation of travellers.

“The market for tours and attractions is growing, and across the UAE’s landscape of world-class experiences, we remain on the pulse of the latest openings and trends. With My City Expert, travellers can book all of their activities in one place, and consult our local team at any time to tap in to their unrivalled knowledge and access the best experiences that the city has to offer.”

My City Expert was developed as part of the Dnata Travel Group’s strategic partnership with DET to become a key distributor of Dubai tours and attractions

Travel experiences can be booked across the following categories:

  • Desert and Outdoors
  • Cruise and Boat Tours
  • Waterparks and Theme Parks
  • Sports
  • Family-friendly
  • Sightseeing and Attractions
  • Arts and Culture
  • Explore other emirates
  • Expo 2020 Dubai

The selection of experiences will evolve on a regular basis and will be based on the latest market and traveller trends.

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