Dubai launches sustainable tourism initiative

Dubai launches sustainable tourism initiative

‘Get into the Green Scene’ aims to raise awareness of the city’s sustainable attractions 

Dubai Sustainable Tourism (DST), part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has announced the launch of ‘Get into the Green Scene’. The initiative is aimed at Dubai residents and visitors to raise awareness of the city’s sustainable attractions and highlight the ease of incorporating sustainable practices into everyday life.

Central to ‘Get into the Green Scene’ is a sustainability calendar, featuring a series of environmental days throughout the year and ways in which people can engage within the theme of that calendar day. The calendar will highlight the city’s natural spaces and hidden gems as well as advocacy organisations, partners and stakeholders that are working towards a more sustainable planet.

Commenting on the launch, Dubai Sustainable Tourism vice chairman Yousuf Lootah said: “We’re very proud to launch ‘Get into the Green Scene’, which promotes the ease in which visitors and residents can embrace sustainability-minded behaviours. It also highlights the breadth of work that is being done across Dubai by our partners and stakeholders to ensure a positive impact on our environment as well as ways in which we can work together in support. Often the magnitude of what sustainability entails can be overwhelming, which is why we aim to simplify understanding with action for this initiative, to make it more manageable and tangible to people of all ages.”

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