The promotion will use new and traditional media to share Dubai’s best experiences
The Dubai Media Council has announced that government entities, industry stakeholders and the creative media community will collaborate to launch #DubaiDestinations, highlighting the experiences, events and activities that can be enjoyed in Dubai.
The campaign will bring together some of the emirate’s most accomplished creative talents, including influencers, photographers, digital media content creators, animators and videographers to create compelling new content about Dubai’s destination experiences to create guides designed to help people explore Dubai’s best experiences, from ‘glampsites’ and outdoor activities to homegrown restaurants.
The initiative will be supported by a wide range of public and private sector stakeholders, including the Department of Economy and Tourism (DET), Roads and Transport Authority (RTA), Dubai Municipality, Dubai Culture and Arts Authority (Dubai Culture), Dubai Holding, Dubai Sports Council and the Government of Dubai Media Office.
Dubai Tourism and Commerce Marketing (DTCM) CEO Issam Kazim said: “The #DubaiDestinations initiative will focus on exciting outdoor recreational and adventure opportunities. The calendar aims to inspire people to soak in Dubai’s enchanting urban vibe, attend open-air events and renew their connection with nature. Together with other stakeholders, we seek to bring lasting memories and generate joyful experiences for the emirate’s residents and international visitors.”