Paris took the top spot followed by Dubai, on Euromonitor’s global index
Dubai has come second in the 2021 Top 100 City Destinations Index developed by Euromonitor International.
Eight of the top 10 cities in the Top 100 City Destinations Index are European.
Tokyo is the highest-ranking Asian city in 15th place.
The index, which delivers a comprehensive and multi-layered analysis of city hubs, aims to help businesses identify cities that are showing strong tourism growth potential and uncover areas of attention for tourism strategy developers.
The criteria comprises 54 different metrics across six pillars to create an overall city attractiveness score. They are Economic and Business Performance, Tourism Performance, Tourism Infrastructure, Tourism Policy and Attractiveness, Health and Safety, and Sustainability.
Paris has the highest ranking in terms of Tourism Performance and second highest ranking in terms of Tourism Policy and Infrastructure globally. Its performance was boosted by American and Asian tourists returning to Paris.
Dubai, which dropped from its first place ranking in 2020, is ranked second on the index. The city has been open to international tourists since July 2020 and government efforts to mobilise and support the travel and tourism sector have been pivotal. Dubai ranks highest in terms of Health and Safety among the top 10 cities in the index.
This year’s top 10 cities are:
- New York City
Euromonitor International’s Top 100 City Destinations Index shows that European cities lead the recovery, with 39 cities making it into the top 100 ranking globally. During 2021, 52 cities improved their ranks in the index. Cities from Europe and the Americas showed the most progress with 67% and 65%, respectively, of their cities showing a positive movement in their ranking. Cities from Asia and Australasia showed weaker improvement with only 21% of cities improving their ranking.
For more information, visit www.go.euromonitor.com