Dubai’s Jumeirah Group to elevate luxury identity with new appointment

Dubai’s Jumeirah Group to elevate luxury identity with new appointment

Industry expert Joanne Behrens has been appointed as senior vice president of Architecture & Spatial Design

Jumeirah Group has announced the appointment of Joanne Behrens as senior vice president of Architecture & Spatial Design. 

The appointment is a pivotal step in the group’s commitment to evolving the Jumeirah brand with "a guest-centric design approach, blending creativity, lifestyle and local elements across its physical spaces".

With almost two decades of architectural and design expertise in the luxury hospitality sector, Behrens will spearhead the evolution of Jumeirah’s design ethos to align with the brand’s new expression of luxury hospitality. 

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With capital assigned to grow its portfolio globally, as well as refine its existing properties, Behrens will play a central role in elevating Jumeirah’s brand vision across all new projects, renovations and conversions, including Jumeirah Marsa Al Arab Dubai, Jumeirah Le Richemond Geneva and Jumeirah Red Sea.

Behrens brings an impressive track record, having collaborated with world-renowned designers and artists in previous roles. Most recently, she held a senior position at Rosewood Hotel Group as vice president of Design & Project Services for the Americas.


Jumeirah Group chief executive officer Katerina Giannouka said: “Since the creation of Burj Al Arab Jumeirah over two decades ago, Jumeirah has consistently broken boundaries and created the exceptional. Our hotels offer immersive experiences, connecting the most discerning travellers, cultures and communities. 

"As we enter a new era for the Jumeirah brand, we're taking the opportunity to evolve our business and our entire value proposition, with a very human-centric approach. This new role forms an essential part of our vision for Jumeirah to shine brilliantly, with a refined position among the highest echelons of luxury hospitality operators.”

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