Agreement outlines mutually beneficial initiatives to boost trade and tourism between Sri Lanka and the UAE
Emirates has signed a Memorandum of Understanding (MoU) with the Sri Lanka Tourism Promotion Bureau at the Emirates Group Headquarters in Dubai.
The MoU was signed by Ahmed Khoory, Emirates senior vice president, Commercial West Asia & Indian Ocean, and Sri Lanka Tourism Promotion Bureau chairperson Kimarli Fernando.
Under the agreement, Emirates airline and Sri Lanka Tourism will carry out activities including trade shows, familiarisation trips, exhibitions and workshops to help boost the country’s trade and tourism sectors.
Sri Lanka re-opened to international tourists in February 2021 and top source markets include the UAE, Italy, the UK and Germany. Emirates currently operates 28 weekly flights to Colombo.
Since February 2021, Emirates has carried more than 80,000 passengers to Colombo
Speaking about the agreement, Khoory said: “Sri Lanka remains a very key market in Emirates’ global network and the agreement signed today underscores our unwavering commitment to the country.
“We launched operations to Colombo more than 35 years ago, and our partnership continues to grow from strength to strength. We look forward to exploring mutually beneficial initiatives that will help revive the nation’s trade and tourism sectors, and provide Emirates with an opportunity to serve market demand.”
“This partnership is crucial for us to explore and capitalise opportunities that emerge and to open up many beautiful avenues to establish brand awareness and perceived quality in the global tourism market,” added Fernando. “We are excited about this partnership and also grateful for all the support Emirates has extended us during the three decades of long relationship and especially during the pandemic. We are hopeful that together we can effectively promote and serve the market.”
For more information, visit www.emirates.com