Ennismore announces first SO/ development in Saudi Arabia

Ennismore announces first SO/ development in Saudi Arabia

The brand will debut in 2023 with the opening of SO/ Hotel & Residence, Jeddah Tahlia  

Ennismore has announced its first SO/ development in Saudi Arabia, SO/ Hotel & Residence, Jeddah Tahlia, due to open in 2023. 

SO/ Hotel & Residence, Jeddah Tahlia will be housed in a newly built standalone development, combining guest rooms, suites, serviced apartments and five new restaurants. 

The property will have 147 keys, including 40 hotel rooms, 77 one-bedroom apartments, 19 two-bedroom apartments and 11 three-bedroom apartments, ideal for extended stays. 

In addition, the property will have more than 3500 square metres of flexible space, which will be curated to reflect the hotel's cultural and events programming, as well as its wellness facilities.


The hotel's reception area will play host to a boutique coffee shop, while the plaza on the mezzanine level will offer a range of curated gastronomic experiences, including an Italian-Mediterranean restaurant, a contemporary Levantine offering and an Asian eatery. The roof terrace on the 6th floor is set to become one of Jeddah's most sought-after destinations, offering elevated surf 'n' turf cuisine and an extensive shisha collection.

SO/ is a collection of hotels defined by design and intrinsically linked to the world of fashion, and SO/ Hotel & Residence, Jeddah Tahlia interiors have been compiled in collaboration with Kristina Zanic, one of the region's leading designers.

The hotel is tailored to both business and leisure guests and is located in close proximity to the city’s key areas, including the Business District, the Corniche and Tahlia Street, a luxury shopping district.  

Ennismore’s Tribe set for Q4 opening in Bangkok
Accor opens new lifestyle property in Bangkok
Accor to open first Pullman hotel in Doha, Qatar

Ennismore partnered with Al Ameen Distinctive Company for Urban Development. Al Ameen's CEO Khalid Abdul Ghaffar said: "The SO/ Hotel & Residence, Tahlia Jeddah is the newest generation of hotels and is themed around fashion. It will offer the city of Jeddah a new, young and elegant experience in hospitality with a complete range of modern amenities, and add heat to the city's food and beverage landscape with its fresh and trendy dining concepts." 

Ennismore deputy head of Middle East, Africa and Turkey, Louis Abi Abboud added: "We are pleased to be partnering with Al Ameen to bring the first SO/-branded development to Saudi Arabia. This project will be the first of its kind in Jeddah, combining design, fashion and unique culinary experiences expected to shake up the market and offer extended-stay travellers a unique lifestyle hospitality experience for the first time."

Al Ameen’s next project in the kingdom will be the Golden Triangle, a mixed-use development, located between King Road and Tahlia Road, which will house several Accor hotels and residences, yet to be announced.

For more information, visit 

Share article

View Comments