Etihad Airways and Microsoft partner on sustainability strategy

Etihad Airways and Microsoft partner on sustainability strategy

Etihad and Microsoft have committed to identifying opportunities to achieve both organisations’ sustainability goals

Etihad Airways announced its partnership with Microsoft, leveraging its latest tools and technologies to advance its sustainability goals.

As part of the agreement, the companies will use advanced analytics and AI to measure and benchmark Etihad’s environmental footprint, allowing the business to implement and assess carbon efficiency savings across its operations.

Speaking about the partnership, Etihad Aviation Group group CEO Tony Douglas said: “Innovation and sustainability are at the core of our business, and our continued partnership with Microsoft will support us in meeting our sustainability goals to reduce carbon emissions both in the air through operational efficiencies, and on the ground, through improvements in our back-office processes and technology infrastructure.

“Etihad is aligned with the UAE’s mission to conserve and preserve our environment for generations to come and we have made significant progress over the last two years towards our ‘net-zero carbon emissions by 2050’ goal with our sustainability portfolio. We look forward to working closely with Microsoft to enhance these developments.”

The collaboration will focus on the implementation of cutting-edge tools and technologies, which will glean actionable insights from data to help Etihad reduce its carbon footprint.

Etihad and Microsoft have also committed to developing thought-leadership and further partnerships with organisations in the region to help drive the national sustainability agenda and build a supportive technology ecosystem, which will allow organisations of all sizes to take carbon reduction measures based on data-driven insights.


Microsoft UAE general manager Sayed Hashish added: “We are aligned with the UAE’s long-term sustainability goals and practices to accelerate growth responsibly while fulfilling the nation’s ambitious objectives.

“For more than a decade, Microsoft has been investing to reduce environmental impact while supporting the digital transformation of organisations around the world through cloud services. The commitments and investments we make are important steps in reducing our own environmental impact, but we recognise that the opportunity for positive change is greatest by empowering customers and partners to achieve their own sustainability goals. Therefore, this partnership with Etihad is incredibly exciting: by empowering more and more organisations with the right insights, we will be able to reach critical mass to reduce carbon emissions on a significant scale.”

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