Group on track to quadruple presence in the kingdom
Hotel giant Hilton is on track to reach a milestone of 100 properties, operating or in the pipeline, in Saudi by the end of 2025 as it aims to more than quadruple its presence in the kingdom.
With 20 hotels in operation and 77 in the pipeline, Hilton properties now account for a quarter of all branded hotels rooms under construction in Saudi Arabia with the total number of hotel rooms in the kingdom expected to nearly double by 2030, from 443,200 in Q3 2024 to 763,200, according to Knight Frank.
Hot on Hilton's heels, Radisson has 46 hotels in Saudi, operational or in the pipeline, with plans to open 100 across 10 brands within the next five years, while Wyndham will roll out 100 Super 8 hotels over the next decade.
With a diverse portfolio spanning luxury, lifestyle, premium economy and midscale brands, Hilton’s pipeline in Saudi includes a Waldorf Astoria and a Conrad at The Avenues – Riyadh, and a Waldorf Astoria in Diriyah Gate and Madinah.
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The group's expanding lifestyle footprint will include a Curio at the Osus Eye project in Riyadh, two Curio resorts in farm-based destination Al Ahsa, a Canopy in Abha and a Canopy at The Avenues – Riyadh.
Signature Hilton Hotels & Resorts and DoubleTree by Hilton brands will open multiple properties in key cities including Riyadh, Jeddah, Madinah and Jizan.
Plans to add more than 21,000 hotel rooms across the country include the regional debut of premium economy brand Spark by Hilton in 2025, with Spark by Hilton Makkah Aziziyah bringing 329 rooms with twin and triple-bed configurations to the Holy City.
Part of the group’s growing midscale offering, Spark sits alongside Hampton by Hilton and Hilton Garden Inn, which account for a third of the pipeline in Saudi.
Spark by Hilton Makkah Aziziyah
Among recent signings in the kingdom, highlights include Hampton by Hilton and Hilton Garden Inn properties in Jeddah, Jizan, and Abha, as well as at Neom. In Makkah, Hilton is opening the world’s largest Hilton Garden Inn, with 1,560 guest rooms.
Guy Hutchinson, President, Middle East & Africa, at Hilton said Saudi Arabia is “undergoing a remarkable transformation” as it aims to become “a top global tourism destination”.
In April 2025, Hilton opened its 1,000th hotel in the Europe, Middle East and Africa (EMEA) region. Hilton has 152 hotels across 13 brands in the Middle East and Africa specifically, and is set to more than double its regional footprint with more than 200 properties in the pipeline.
For more informaiton, visit www.hilton.com
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