The campaign is designed to incentivise UK travel agents
Luxury tour operator If Only has partnered with Ras Al Khaimah Tourism Development Authority to launch a marketing campaign.
Running throughout 2023, it uses the tagline ‘Ras Al Khaimah: Authentic Arabia’ to promote the emirate’s mountains, desert and beaches.
If Only will provide marketing materials for agents such as mini-brochures, blogs and social media offers.
The agent making the most bookings during the campaign will win an Amazon voucher worth £150 (US$180).
The tour operator has also provided a dedicated landing page on the If Only website where agents can view information on the destination.
As part of the campaign, If Only is offering deals such as a five-night all-inclusive stay at the five-star Rixos Bab Al Bahr (pictured) from £1,519 (US$1,820), which includes flights with Emirates and private transfers.