If Only unveils ‘Authentic Arabia’ campaign with Ras Al Khaimah

The campaign is designed to incentivise UK travel agents

Luxury tour operator If Only has partnered with Ras Al Khaimah Tourism Development Authority to launch a marketing campaign.

Running throughout 2023, it uses the tagline ‘Ras Al Khaimah: Authentic Arabia’ to promote the emirate’s mountains, desert and beaches.

If Only will provide marketing materials for agents such as mini-brochures, blogs and social media offers.

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The agent making the most bookings during the campaign will win an Amazon voucher worth £150 (US$180).

The tour operator has also provided a dedicated landing page on the If Only website where agents can view information on the destination.

As part of the campaign, If Only is offering deals such as a five-night all-inclusive stay at the five-star Rixos Bab Al Bahr (pictured) from £1,519 (US$1,820), which includes flights with Emirates and private transfers.