IHG loyalty members to benefit from partnership
IHG Hotels & Resorts is partnering with Saudi-based music entertainment company MDLBEAST across various festivals in the kingdom.
As the official hotel partner, IHG Hotels & Resorts is creating exciting activations for festival goers in Riyadh and Jeddah, including an upside-down hotel room container and a futuristic AI-inspired secret room.
A first for the region, IHG One Rewards members based in Saudi Arabia and the UAE have been invited to bid on IHG’s Access platform for VIB (Very Important Beast) festival tickets. Selected IHG One Rewards members will be invited to the IHG Hotels & Resorts VIB hospitality box.
Commenting on the partnership, IHG India, Middle East & Africa managing director Haitham Mattar said: “MDLBEAST is one of the largest entertainment companies in the Middle East, and it was an incredible experience to partner with them in Riyadh, and engage with not only our IHG One Rewards members but also the next generation of travellers. We're thrilled to build on this relationship and look forward to showcasing our brands at Balad Beast in Jeddah.
“By connecting cultures through a shared love of travel, tourism and technology, we hope to wow our audiences with unmatched experiences that both support the Saudi 2030 vision and designate IHG as the best place to be.
For more information, visit www.ihg.com