JTB aims to showcase Jamaica’s offerings to Middle East travel markets
The Jamaica Tourist Board (JTB) has announced that it will have a presence at the 2022 edition of the Arabian Travel Market (ATM) in a bid to develop and deepen trade relationships with the Middle East travel industry.
During the event, taking place from 9 to 12 May at Dubai World Trade Centre, visitors to the JTB stand can learn more about Jamaica’s world-class hotels, spa and wellness offerings and ‘soft adventure’ activities.
Travel trade professionals will be able to explore leisure travel opportunities as well as business incentives in the MICE space, in addition to investment opportunities.
Paddle boarding at Rockhouse, Jamaica
Commenting on the announcement, Jamaica Tourist Board Director of Tourism Donovan White said: “We’re excited to engage with travel and tourism professionals from the region as we look forward to welcoming travellers from the MENA region to explore ‘The Heartbeat of the World’. Tourism is such a key part of Jamaica’s DNA and we’re excited to share how the island’s hospitality is evolving and how deeply connected we are to the Middle East.”
Following Jamaica’s successful participation in Expo 2020, the Jamaica Tourist Board will highlight ongoing positive discussions with Emirates Airlines to enhance connectivity with the Middle East and meet new and existing trade partners.