Jumeirah Group to launch 13 new culinary concepts

Jumeirah Group to launch 13 new culinary concepts

The group currently has 85 standalone F&B outlets across 24 properties globally

UAE-based Jumeirah Group has revealed that it will expand its culinary offering with 13 new and re-imagined concepts opening at home and internationally over the next three months. 

Aiming to transform its stretch of the Dubai coastline into a culinary hotspot, the space will cater to a variety of tastes with new outlets, from a Parisian jazz bar to a farm-to-table barbecue pop-up, while existing concepts – including The Hide, Al Nafoorah and Zheng He’s – will be revamped. Further afield, the Maldives will see new openings. 

Here’s what to expect in the coming months…

Jumeirah Maldives
Shimmers and Kayto, two of Jumeirah Group’s signature dining experiences in Dubai, will make their international debut in the Maldives.

 New concepts for Jumeirah Group 

Jumeirah Al Qasr 
The F&B offering at Jumeirah Al Qasr will undergo the biggest transformation of all. The Hide will reopen with a vintage look, while new Parisian concept Bar Buci will imbue a jazz vibe and serve classic cocktails. Mediterranean concept French Riviera will extend to include La Plage, a deck on the beach, while a new iteration of Dubai institution Al Nafoorah will also open.

Jumeirah Beach Hotel
The first new concept will open at Jumeirah Beach Hotel open will be Bastion, a modern brasserie and grill that will take the place of La Parilla. Located on the 25
th floor, it will serve simple fare accompanied by views of the Arabian Gulf and Burj Al Arab Jumeirah. There will also be a new casual luxe cocktail bar, Floor 24, featuring nautical interiors that pay homage to the hotel’s ocean-inspired architecture.


Jumeirah Mina A’Salam
Jumeirah Mina A’Salam will reopen two of its restaurants, Zheng He’s and Shimmers, with a new look. Shimmers will feature an extended deck. Diners can also discover Bahri, a cocktail lounge inspired by the enduring romance of the silk route with decadent interiors and spice-laden menus.

Burj Al Arab
At Burj Al Arab Jumeirah, the glittering nightspot Gold on 27 will get a new name and an apothecary concept, while Al Mahara will be reinvented as a decadent ‘fish club’ featuring seafood and mixology.

Souk Madinat Jumeirah
The world’s first Arab pitmaster, renowned Dubai culinary pioneer Hattem Mattar, will host a pop-up in the heart of Souk Madinat Jumeirah. 

Jumeirah group chief executive officer Jose Silva said: “Jumeirah Group’s strategic positioning puts food and beverage as a core pillar of the brand and its strongest differentiator. Our portfolio of new and enhanced culinary experiences, all of which are set to launch around Expo 2020 when the world’s spotlight is firmly on Dubai, will provide guests, residents and visitors even more choice. It will also support the UAE vision towards the next 50 [years] and bolster our own international development, with two of our most successful concepts launching overseas. We are immensely proud of our culinary portfolio and look forward to welcoming everyone for a delicious taste of Jumeirah – personalised dining experiences within exquisite spaces.”

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