Kerzner to launch Siro brand in Dubai

Kerzner to launch Siro brand in Dubai

Siro One Za'abeel will offer holistic wellbeing programmes

Kerzner International Holdings will debut its immersive lifestyle and fitness brand Siro in Dubai in the fourth quarter of 2023.

Siro will be a key feature of One Za'abeel, a mixed-use development spread over a 530,000 sq m plot positioned at the entrance to Dubai's international financial district. The two-tower high-rise, mixed-use development will also incorporate One&Only One Za'abeel, One&Only Private Homes and office spaces, in addition to retail podium The Gallery.

The towers will be connected by The Link, a concourse suspended 100m above ground. This 226-metre-long structure is designed to be a “lifestyle destination in the sky” for high-end dining, hospitality, retail and entertainment. 

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Siro One Za'abeel will be situated in one of the towers at One Za'abeel and a state-of-the-art fitness club will form the hotel's core across two floors, boasting a 1,000 sq m gym with dedicated spaces for yoga, meditation and group classes. 

The hotel’s Recovery Lab will feature technologies including cryo, infrared, and oxygen therapies; physiotherapy, acupuncture, and stretching; and dedicated mindfulness coaches and nutrition experts. Carrying the concept throughout the offering, all the hotel's restaurants will serve organic and seasonal meals created by chefs working with local producers.


The fitness and wellbeing programmes offered at Siro One Za'abeel are designed for each guest, including an optional 3D body scan to provide personalised data. 

In a first for the hospitality industry, international sports teams including A.C. Milan and Olympic athletes such as Ramla Ali and Adam Peaty serve as experts with Siro in-house teams to shape the guest experience.

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