Le Clos launches forward-thinking cellar management platform

Le Clos launches forward-thinking cellar management platform

The intuitive platform is the first in the region and delivers a world-class experience for customers

Award-winning drinks retailer Le Clos has launched a new online cellar management system called MyWines to build upon its established En Primeur offering. En Primeur, which loosely translates to ‘grape futures’, facilitates the process of buying vintages while they’re still maturing in the barrel, with delivery typically two to three years after the harvest. Over the past 15 years, the team at Le Clos has established strong relationships with the most revered producers of Bordeaux giving their clients access to exceptional allocations of rare and sought-after grapes.

The new MyWines online cellar management platform is the first in the region, delivering a comprehensive experience for new and existing customers looking to collect and invest in fine vintages. It enables collectors to oversee every detail of each wine in their portfolio. Adding to Le Clos’ signature service and immersive experiences, the platform offers users a data-rich personalised dashboard that details all aspects of the products, allowing buys to make informed decisions on whether to keep or sell.


The platform contains a customised algorithm with the ability to show market value in real-time and calculate percentage returns. Feeding seamlessly into the preeminent exchange Liv-ex, it gives customers access to thousands of buyers and sellers worldwide, where they can offer for sale and accept bids on their own stock at the touch of a button.

This sophisticated platform goes much further and offers users detailed information about each grape, including recommended drinking windows, tasting notes and producer profiles. Customers also have access to competitive storage rates at Vinothèque, one of the UK’s top storage facilities, ensuring optimal conditions, and most importantly, guaranteeing the provenance.

To celebrate the launch, Le Clos is offering a special introductory storage offer, where for the first two years customers will receive a credit to the value of 50% of their annual bill. This credit is redeemable against purchases from any of the Le Clos En Primeur and in-bond offers, halving their storage bill and allowing customers to reinvest in their collection.

Le Clos has outlets located across Dubai International Airport, open 24/seven, 365 days a year, and is wholly owned by Maritime and Mercantile International (MMI), a subsidiary of the Emirates Group. In 2017 and 2018 it won ‘Airport Drinks Retailer of the Year’ at the Drinks International Travel Retail Awards.

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