MENA’s Kerten Hospitality to develop Rome property

MENA’s Kerten Hospitality to develop Rome property

Opening in 2023, Cloud7 Hotel Rome is just steps from the Trevi Fountain 

Cloud7, the lifestyle arm of the Kerten Hospitality portfolio, is entering Europe with a boutique hotel in the centre of Rome.

The Cloud7 Hotel Rome is an innovative community-focused project that will be housed in a conversion of a multi-generational building in the city centre.

Located between Via del Corso and Via di Pietra, a few steps from the Trevi Fountain and the Pantheon, the structure was built in the early 20th century.

The goal is to create a fully sustainable lifestyle boutique hotel in the heart of the capital, equipped not only to protect the environment and the historical context of the building but to also focus on the reduction of water and energy consumption. 

In partnership with the Santucci family, the historic owners of the property, the building will be redeveloped according to modern criteria for innovation, eco-sustainability and design, in line with the international standards of Kerten Hospitality.

With its central location and 360-degree views from its rooftop terrace, the property will offer communal places that can be adapted to host events, pop-ups and workshops


Kerten Hospitality business development lead for Europe Theo Bortoluzzi said: “After we have expanded our footprint in the Middle East and North Africa region, we are very proud to enter the European market with our innovative concept Cloud7, right through the gates of Italy’s capital.

“The goal we set is to integrate technology, services and innovation aligned with the vision of the owner while sharing the ambition to create a destination that can give birth to lasting memories and connections for guests and visitors, while generating RoI for the investor in the long term.”

Ettore Santucci, owner of the building and a partner in this project, added: “We believe that Rome, which has always been a global tourism hub and is now ready for rebirth, can become an innovation centre in the hospitality space.

“Thanks to the collaboration with Kerten Hospitality, which through its concept is developing a sustainable and innovative project with a broad vision, we believe that it’s possible to launch a new model of lifestyle hospitality, aligned with an approach that combines present and future.”   

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