Saudi Arabia's domestic tourism...

Domestic tourism accounts for more than 40% of bookings

Almosafer has revealed that Saudi travellers are showing a strong appetite for tourism within the country, leading to gains for the domestic sector in 2023.

Almosafer’s new domestic travel trends report draws on data insights collated from across the company’s consumer platforms during 2023. The report found that over 40% of the total booking share came from the domestic sector, with 83% of local travellers showing a preference for luxury accommodation options.

With the average length of stay being two nights, the overall number of room nights for hotels has also performed well with a 22% year-on-year growth in 2023 compared to 2022.

The report highlighted that among the top growing destinations in the country, AlUla is the preferred luxury option, Jazan and Tabuk are winter favourites and Abha is a popular destination for families to spend the summer break. Riyadh, Jeddah, Dammam, Makkah and Madinah remain the most popular destinations in terms of room nights sold.

The booking behaviour of Saudi travellers across Almosafer’s consumer travel businesses also reveal that the average order value has increased by 11% in 2023, even though close to 75% of consumers are choosing low-cost carriers to reach their destinations within the country. This indicates that domestic travellers are spending more on in-destination expenses, such as accommodation and activities, while saving on their journeys.

Almosafer CEO Muzzammil Ahussain said: “Our latest data showcases the continued growth of domestic tourism in Saudi Arabia, reflecting the kingdom’s rise as an attractive destination for local travellers who are increasingly showing a preference to explore the wealth of both natural and cultural landscapes and experience the growing range of unique entertainment and adventure-based activities.”

Almosafer is now accelerating efforts to boost domestic tourism and promote Saudi Arabia as one of the top travel destinations in the region by facilitating travel experiences for consumers across its business and consumer portals. This is in line with Saudi Arabia’s ambitious Vision 2030 that aims to attract 150 million tourists annually by the start of the next decade, with half of its tourism demand to come from domestic travel.

For more information, visit www.ae.almosafer.com/en

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