Nikki Beach Global becomes Nikki...

Development underlines the brand's global expansion plans

Nikki Beach Global has become Nikki Beach Hospitality Group.

The evolution follows the introduction of the brand’s new restaurant concept, Lucia, launched in March 2024, which joins the group’s portfolio of Nikki Beach resorts, beach clubs, residences and lifestyle boutiques.

Founded in 1998 by entrepreneurs Jack and Lucia Penrod, Nikki Beach, the establishment of the group signals a new era for the brand, which specialises in luxury hospitality, as it continues to expand its global presence.

Nikki Beach Hospitality Group co-founder, owner and chief executive officer Lucia Penrod said: "We’re thrilled to announce the evolution of Nikki Beach Global into Nikki Beach Hospitality Group, marking a pivotal moment in our journey.

"With the addition of Lucia Cannes to our portfolio, we will have the opportunity to continue expanding our brand in metropolitan and even winter locations, while we’ll continue growing the Nikki Beach brand in coastal destinations.

"We have openings in the pipeline for Nikki Beach across the Middle East, Asia and the Caribbean, and I’m excited to establish this group as we forge ahead growing both of our brands.”

For more information visit nikkibeach.com and www.luciacannes.com

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