Oman launches domestic tourism campaign

Sign up to our newsletters

Stay informed with the
latest news and analysis

REGISTER

عربي

You are viewing 1 of your 2 free articles

Desert fjords in Musandam, Oman

Oman has launched #WithinOman, a domestic tourism campaign running until August 2025 that is designed to help agents create tailored trips.

A collaboration between Oman Tourism Development Company (OMRAN Group) and Visit Oman, the campaign gives agents access to exclusive and specially curated commissionable packages making it easy to sell to both residents and visitors.

Agents can use Visit Oman’s B2B platform to browse, customise and book a range of stays and experiences that have been designed to showcase the cultural and natural heritage of the sultanate, from the fjords of Musandam to the khareef of Dhofar.

Packages have been tailored to suit a range of traveller types, including families, groups of friends and adventure seekers, and includes discounts on accommodation, food and beverages and activities, as well as offering complimentary child stays.

Beach at Ras al Jinz turtle reserve in Oman

Package highlights include an overnight stay at the Ras Al Jinz Turtle Reserve, with green turtle watching and stargazing, plus a stay at the Atana Khasab Hotel, located near the world’s only desert fjords with a ride over the dramatic fjords on the Musandam zipline.

The campaign features 13 hotels from the Omran hospitality portfolio, in locations ranging from the highest mountains to the southernmost tip of Oman. These include W Muscat, located in the capital’s vibrant Shatti Al Qurum district; Alila Hinu Bay, a luxury beachfront resort in Salalah; and Dusit D2 Naseem Resort in Jabal Akhdar, a mountain retreat offering nature-inspired experiences.

Other participating properties include Al Bustan Palace, JW Marriott Muscat, Crowne Plaza OCEC, Atana Musandam and Crowne Plaza Duqm, providing agents with a diverse range of options to suit different client preferences and budgets.

Darbat waterfalls in Salalah, the southernmost tip of Oman

In addition to accommodation, the campaign promotes a variety of attractions and seasonal events that can be included in client itineraries, including guided tours of Al Hoota Cave, home to underground lakes and striking rock formations, and snorkelling trips to the Daymaniyat Islands.

Seasonal highlights include the Rummana pomegranate festival in Jabal Akhdar, the Oman Kite Festival, and exhibitions at the Oman Convention and Exhibition Centre (OCEC).

RELATED:

Oman hotel revenues rise 17%

Nobu to open hotel, restaurant and residences in Oman

Saudi Arabia targets 4.1 million visitors with summer campaign

Shabib al Maamari, Managing Director of Visit Oman, said: “The summer campaign marks a milestone in expanding Visit Oman’s booking platform, now serving both trade partners and travellers. This initiative supports national efforts to boost domestic tourism and showcases Oman’s rich diversity.”

Oman plans to attract 6 million foreign tourists annually by 2030, almost double current numbers, and 12 million by 2040, with tourism expected to contribute 10% to GDP and create half a million jobs.

The sultanate is investing US$31 billion in tourism by 2040, with US$5.9 billion earmarked for new resorts and tourism projects, with a focus on adventure tourism and unique cultural attractions to differentiate Oman from its Gulf neighbours.

Oman’s three- to five-star hotel sector reached a record number of stays in the first four months of 2025, driven by a sharp rebound in international arrivals and targeted marketing campaigns.

For more information, visit visitoman.om