The new online training programme replaces the Tawash platform
Qatar Tourism has launched its new online training programme, replacing the established Tawash programme and offering trade partners “the relevant knowledge and tools to promote and sell Qatar internationally more effectively”.
The tourism board revealed plans to launch the new programme in May and hopes the trade engagement will help boost visitor numbers to the country on the back of the FIFA World Cup later this year.
The new programme comprises modules available in 11 languages, each focusing on a particular aspect of Qatar’s tourism: history, heritage, attractions and experiences.
Agents can complete modules at their own pace with interactive maps and quizzes used to help increase knowledge
Those who complete the full course will receive Qatar Specialist benefits plus insider tips, itineraries and the latest information on accommodation and attractions.
Vice president of international markets, Philip Dickinson, said: “The Qatar Specialist Programme is another step towards supporting the global travel trade industry in working alongside Qatar Tourism to help drive significant growth in annual international visitor arrivals and welcoming six million visitors a year by 2030.”
For more information and to register for the Qatar Specialist Programme, visit qatarspecialist.qa