Radisson Hotel Group expands in Morocco
The group has signed an agreement with Realites Groupe to operate the historic Lincoln Casablanca as a Radisson Collection Hotel in early 2025.
Situated on Mohammed V Avenue in the city centre, the property was built in 1916 by French architect Hubert Bride and is the oldest hotel in the city. The hotel will undergo a restoration during the rebranding that preserves the façade and its Art Deco features.
The hotel will comprise 120 contemporary rooms and junior suites, a restaurant, lounge bar and patio, a rooftop restaurant and bar, and fitness and wellness facilities.
Commenting on the announcement,Ramsay Rankoussi, Radisson Hotel Group vice president of Development, Africa and Turkey, said: “We are thrilled to be adding another property to our record-expanding portfolio in Morocco, and introduce the country to our lifestyle luxury brand, Radisson Collection. We are confident that our collection of three distinct brands will yield a positive performance in the market. Having identified Morocco as a key focus market in our African expansion strategy and Casablanca as a key priority city, there is no better choice for the first Radisson Collection property than Casablanca’s beloved historic hotel.
“Casablanca is predicted to become one of the key business destinations in Africa. We firmly believe that the Lincoln Casablanca, a Radisson Collection Hotel will once again become its epicentre and iconic hotspot for international travellers in Casablanca. We would like to thank our partners at Realites for their trust and congratulate all parties for reviving one of the city’s most historic edifices.”
This marks the group’s ninth hotel signing in Morocco this year, bringing its portfolio in the country to 11 hotels in operation and under development. The Group aims to reach 15 hotels in the North African country by 2025.
For more information, visit www.radissonhotels.com