Since the start of 2022, the Group has confirmed 40 new hotels in Turkey
Radisson Hotel Group is accelerating its development pipeline targets in Turkey to reach 50 hotels by 2023 instead of 2025, as was previously announced.
This year, the Group plans to grow its presence in the country with 10 additional hotels and introduce two new brands, Radisson Individuals and Radisson RED, to the Turkish market.
In 2021, Radisson Hotel Group announced its goal to reach 50 hotels in Turkey by 2025, signing six new hotels that year and opening new properties in key locations, including Bodrum, Mount Erciyes and İzmir Aliaga.
The Group is on track to reach its target of 50 hotels by the end of 2023, supported by the launch of Radisson Individuals and Radisson RED, as well as the expansion of upscale Radisson Blu brand.
Radisson Individuals is a key brand to support the Group’s growth locally as it appeals to independent hotels, which represent over 75% of the existing hotel supply across the country.
The first Radisson Individuals property in Turkey, Royan Hotel Hagia Sophia Istanbul, will open this month
Located in the heart of Istanbul’s historic peninsula, the hotel will offer 48 rooms and suites and two restaurants with views on the Bosphorus. The Group has also secured five new projects located in Assos, Gure, Yalova and Eskisehir, which will be Radisson Individuals properties. All are scheduled to open within six to 18 months.
Radisson Blu & Radisson RED
Capitalising on an increased demand for leisure travel, Radisson Hotel Group will also expand its footprint in Izmir with the opening of new Radisson Blu and Radisson RED hotels.
Radisson Blu Hotel, İzmir Bornova will offer 220 guest rooms and Radisson RED Izmir Point Bornova will represent the introduction of the fashion-, art- and music-inspired Radisson RED brand with 106 guest rooms.
Speaking about the Group’s ambitious growth in Turkey, Elie Younes, Radisson Hotel Group executive vice president and global chief development officer, said: “We expect 2022 to be a record year of growth globally and aim to reach 50 hotels in operation or under development in Turkey by the end of 2023.
“The recent launch of Radisson Individuals and Radisson RED in the country creates more possibilities to our guests and owners. We remain strongly committed to the country’s future tourism potential and are allocating further resources to our local teams with the addition of people within our commercial and procurement teams, as well as a new role to support our owners locally.”
Radisson Hotel Group vice president of development for Africa & Turkey, Ramsay Rankoussi added: “Turkey is a key focus market, and the recent growth acceleration demonstrates the strength and relevance of all Radisson Hotel Group brands across the country.”
For more information, visit www.radissonhotelgroup.com