Ras Al Khaimah reveals sustainable tourism investment of half a billion dirhams

RAKTDA will support more than 20 projects across the destination, including a new scallop farm

Ras Al Khaimah Tourism Development Authority (RAKTDA) has announced more than 20 sustainable tourism development initiatives across the emirate marking an investment of half a billion dirhams in partnership with RAK Hospitality Holding and RAK Chamber of Commerce and Industry.

Announced at the Arabian Travel Market 2021, all 20 projects centre on the emirate’s new destination strategy focusing on nature, leisure, adventure, accessibility and authenticity.

RAKTDA CEO Raki Phillips said: “It’s been an incredibly busy and proactive time at RAKTDA as the Emirate evolves into a global destination of distinction. This multi-million investment plan further demonstrates our resolve and commitment to tourism, despite the global challenges faced this past year that continue to shake our industry today. These projects also align with our vision and strategy moving forward with our new brand identity, based on the destination’s natural topography – the sea, desert and of course, our spectacular mountains – as well as our desire to progress, grow and evolve in tune with tourism aspirations and needs.”

RAK Hospitality Holding CEO Alison Grinnell added: “As we navigate through the new normal, we are witnessing a reimagined travel and hospitality sector. Our ability to build sustainably, especially on Jebel Jais with a number of hospitality offerings including Earth Hotels and Mantis Collection with eco-principled luxury lodges as well as accessible attractions will only enhance Ras Al Khaimah as a leading tourism destination moving forward. Moreover, our large-scale hotel developments, in particular on Marjan Island with the Movenpick brand is a genuine step towards renewed confidence in our industry.”

Along with further development of Jebel Jais, the UAE’s highest peak, upcoming projects in Ras Al Khaimah include Earth Hotels Altitude, an eco-based pop-up hotel concept; Saij, A Mantis Collection Mountain Lodge, a mountain retreat that focuses on nature as well as mind, body and soul and a Scallop Ranch at Al Hamra Marine that will enhance understanding of the marine ecosystem.

Ras Al Khaimah is also strengthening its hospitality infrastructure through new hotels, such as the all-new Mövenpick Resort Al Marjan Island with 418 hotel keys and direct sea views. Also in the pipeline is the upcoming Hampton by Hilton Al Marjan Island, comprising 515 rooms, which will be the largest Hampton by Hilton globally and the first to offer all-inclusive packages. Other new openings include Radisson Al Marjan Island with 388 rooms InterContinental Mina Al Arab with 351 rooms.

To find out more about Ras Al Khaimah’s upcoming developments, click here