REHLATY reveals new Emirati brand ambassadors

REHLATY reveals new Emirati brand ambassadors

Three Emirati brand ambassadors have been enlisted to promote the travel agency

REHLATY by dnata Travel, the travel brand designed by Emiratis for GCC travellers, has revealed its new brand ambassadors.

The three newly announced brand ambassadors were selected from within REHLATY’s  parent company, the Emirates Group.

Their mission is to raise awareness of REHLATY’s travel experiences designed for GCC nationals and encourage them to go out and explore the world again.

Launched in 2019, REHLATY offers customised travel experiences designed for specific segments of the GCC market, including female friends, solo travellers, families, couples and honeymooners.


The selected candidates are each specialists in trending areas for Emirati and GCC travellers as identified by REHLATY, including travel with a focus on family, gastronomy, luxury and adventure.

Budoor Al Marzooqi, programmes controller at Skywards, will embark on journeys focused on gastronomy “to enjoy a country’s authentic and local restaurants”.

She said: “My most memorable trip was one to South Korea with a group of ladies. I’m also an advocate for solo travel, and hope to encourage this with local travellers.”

Aiming to focus on family and luxury travel, Captain Nabil Al Rustamani, an A380 pilot and safety manager at Emirates said: “I will share my travel experiences as a father and a pilot to REHLATY viewers. I’ll seek out family destinations that can be fun for all ages. Florida is a great example, where theme parks are close to beaches. With family luxury, I believe it comes down to stress-free planning.”

Emirates crew duty manager Mohamed Al Ali travels for adventure and sightseeing. He commented: “By working with REHLATY and utilising my experience, I will show travellers how to find unique places and new adventures to change their lives. Moments I won’t forget include hiking the Grand Canyon in Arizona, USA, and a hike followed by paragliding in Switzerland.”


Those looking for inspiration on where to go next can follow REHLATY’s brand ambassadors along on their travels on the @rehlatybydnata Instagram account where they will be documenting their latest adventures. If they like what they see, travellers can then book the exact same itineraries online.

The first series of brand ambassador journeys includes a culinary jaunt in Italy, a family getaway in the Maldives and a sightseeing tour of Mauritius.

Speaking about the initiative, REHLATY by dnata Travel general manager Rehab Mansoor said: “As the world reopens, we are proud to introduce our brand ambassadors. The new faces of the REHLATY brand are on a mission to bring a world of travel inspiration and advice to the Emirati and GCC travel community.

“Likeminded travellers can follow them on Instagram throughout each journey, to get to know new itineraries, parts of the world and experiences tailored to the type of travel they want to focus on – all with GCC national traveller preferences front-of-mind.”

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