The hospitality group debuted properties in the UK, Georgia and Senegal this year
Rotana is concluding the year – and its third decade of successful operations – with nine property signings along with a pipeline of 50 scheduled openings.
In the region, the hospitality group’s newest brand, Edge by Rotana, is on track to reach a target of operating 30 properties by 2027.
In Saudi Arabia, Rotana signed four Edge by Rotana and one Rayhaan by Rotana property in Riyadh and an Edge by Rotana property in Al Baha. In addition, Rotana has opened three Edge by Rotana-managed hotels in the UAE: Arabian Park, Park Apartments and, more recently, Damac Hills 2 in February 2023.
Its strong regional pipeline for 2024 also includes Dar Rayhaan by Rotana in Al Khobar, Saudi Arabia and Onyx Arjaan by Rotana in Manama, Bahrain.
Rotana is also expected to make its debut into the Algerian market with the launch of Azure Rotana Resort & Spa in the port city of Oran, while Bloom Arjaan by Rotana on Abu Dhabi’s Saadiyat Island is scheduled to open next year.
Rotana COO Eddy Tannous (pictured) said: “We have experienced an extremely positive year and are anticipating another ambitious one ahead, as we embark on our strong expansion journey. Aiming to reach 120 operating hotels across 29,000 keys by 2030, we remain committed to delivering our brand promise of 'Treasured Time’ for our guests, both regionally and globally.”
Rotana currently operates 74 hotels in the Middle East, Africa, Eastern Europe and Türkiye, serving more than six million guests per year.
For more information, visit www.rotana.com