Trojena will comprise mountainside resorts and a ski village
Part of NEOM’s strategy to contribute to developing the tourism sector in the region, Saudi Arabia has announced a new global destination for mountain tourism. His Royal Highness Mohammed bin Salman, Saudi Arabia’s Crown Prince and Chairman of the NEOM Company Board of Directors revealed the ambitious plans for Trojena.
Speaking about the project, His Royal Highness said: “Trojena will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our commitment to be part of the global effort to protect the environment.
“Trojena will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the Kingdom’s economic diversification while still preserving its natural resources for future generations.”
NEOM CEO Nadhmi Al-Nasr added: “Trojena represents NEOM’s values and bold plans as a land where nature and innovative technologies come together to form a unique global experience. This new development is a major contribution to achieving NEOM’s long-term ambitions by adhering to the principles of sustainability and utilising state-of-the-art technology and engineering, across various disciplines, to make NEOM an all-round and attractive world-class destination.”
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Visitors to Trojena will be able to experience outdoor skiing for the first time in the Gulf, a region known for its deserts. Amateurs and professionals will have access to ski runs of various difficulties with views of the Red Sea, NEOM’s mountain ranges and sand dunes.
Along with the year-round ski village, highlights of the development include a man-made freshwater lake, The Bow Hotel and the Vault, a vertical village on the mountain that fuses technology, entertainment and hospitality facilities. Visitors will also be able to enjoy a range of activities including watersports and mountain biking, luxury family and wellness resorts, retail stores and restaurants, as well as an interactive nature reserve.
Trojena will be made up of six districts: Gateway, Discover, Valley, Explore, Relax and Fun, all of which are designed to offer activities catering to a variety of tastes and needs.
It will be developed according to architectural specifications that consider environmental sustainability, preservation of all living organisms and nature.
The region is characterised by clean air, beautiful landscapes and climatic diversity, where temperatures drop below zero in winter, while the average temperature throughout the year remains 10 degrees Celsius lower than other cities across the region.
Set for completion in 2026, the project expects to attract 700,000 visitors and 7,000 permanent residents to live in Trojena and its adjacent residential districts by 2030.
For more information, visit www.neom.com/en-us/regions/trojena