Saudi Tourism and Emirates partner to...

The agreement aims to attract visitors to Saudi Arabia from the 120 destinations in the airline’s global network

The Saudi Tourism Authority (STA) and Emirates have signed an agreement to boost inbound tourism into Saudi Arabia and attract new segments of travellers across the airline’s extensive global network.

Under the memorandum of understanding (MoU), Emirates and the Saudi Tourism Authority will explore opportunities to collaborate on key initiatives to increase awareness of the Kingdom’s tourism offering through promotional activity and travel trade support across key global source markets to convert interest into bookings.

The airline will also explore opportunities to align its schedules from key source markets in its network to its gateways in Saudi Arabia (Riyadh, Jeddah, Dammam and Medina), providing greater connectivity and convenience for its customers and further developing inbound tourism arrivals.

Speaking about the partnership, Saudi Tourism Authority CEO and Board Member Fahd Hamidaddin said: “The memorandum of understanding signed between the Saudi Tourism Authority and Emirates Airline will enable us to reach over 120 destinations around the world and attract tourists from these destinations to various Saudi destinations.

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“The Saudi Tourism Authority continues its efforts to attract tourists and promote tourism destinations in Saudi Arabia by targeting the most important major markets in the GCC, the region and the world, forging important partnerships to achieve the goals of the Authority and the aspirations of the Saudi Tourism Ecosystem, which is in harmony with Vision 2030.”

Emirates Airline President Sir Tim Clark added: “We’re proud to strategically partner with the Saudi Tourism Authority and support its efforts to unlock the immense potential and attractions of the Kingdom’s vibrant culture, heritage and stunning biodiversity to the world. KSA has positioned itself as a must-visit destination and this is just the beginning.

“We have a shared objective to contribute to the Kingdom’s broader tourism plans to attract a diverse range of visitors, strengthen awareness of its iconic sites, and make them more accessible through enhanced connectivity. We look forward to growing our relationship with the STA and to positively impact the Kingdom’s tourism growth.”

For more information, visit www.emirates.com