Travellers from Saudi Arabia, Kuwait and the UAE will be targeted to boost visits to the sultanate
Saudi-based travel platform Almosafer and Visit Oman have signed an agreement to drive more tourist bookings to Oman from neighbouring GCC countries.
Under the partnership, Almosafer will run a marketing campaign throughout 2023 to promote Oman as a destination to customers in Saudi Arabia, Kuwait and the UAE.
The campaign will run across several platforms to increase awareness of Oman as a tourist destination. Almosafer will utilise its omnichannel approach to deliver the message across all customer touchpoints, including via Almosafer’s Youtube video series, along with online and offline marketing channels.
The campaign will also include a B2B element through Testahel, Almosafer’s corporate benefits programme.
Oman is a growing destination for Almosafer’s consumer business. Hotel bookings have increased by 370% from Saudi Arabia and by 432% from the UAE in 2022 compared to 2021. Bookings from Kuwait have increased by massive 1070% for the same period.
Speaking about the partnership, Almosafer executive vice president Muzammil Ahussain said: “Oman is becoming increasingly popular for travellers in the Middle East. We are excited to be working together with Visit Oman to showcase the country’s stunning natural beauty and its wider tourism offering to our customers across the GCC.”
Visit Oman managing director Shabib Al Maamari added: “We are looking forward to expanding Oman’s visibility across regional source markets with this extensive campaign for 2023. The signing of this MoU reinforces the aim to increase awareness and promote tourism in the Sultanate of Oman, attracting visitation by showcasing Oman’s full potential as an all year-round holiday destination.”
Almosafer, which operates in both consumer and business travel sectors, reported a 74% rise in revenues to US$41,300,000 in Q3 2022.
For more information, visit www.almosafer.com