Saudi’s Habitas AlUla launches immersive hospitality experience

Saudi’s Habitas AlUla launches immersive hospitality experience

Project marks brand’s first property in the Middle East and follows recent launches in Namibia and Bacalar  

Habitas, a sustainable, experience-led hospitality brand which continues to fortify its status as an industry disruptor, has opened its latest property, in AlUla in the northwest of Saudi Arabia. 

Launched earlier this month, Habitas AlUla is set in the desert canyons of the Ashar Valley, surrounded by sandstone cliffs and palm groves.

 The resort’s pathways lead guests to each of the 96 guest rooms which span three tiers: premium Celestial Villas, Alcove Villas and Canyon Villas. Facilities include a yoga deck, wellness and fitness centres, a restaurant and a swimming pool. 

Each of these spaces is constructed from ethically-sourced organic materials that blend into their natural surroundings. This minimally invasive build model, along with the property’s sustainable construction methods, are Habitas calling cards: modular-build and a low-impact design that minimises harm to the environment.

Habitas room

Habitas AlUla aims to embody the brand’s six programming pillars – music, wellness, adventure, culture, learning and culinary – all of which are developed to immerse guests within the region’s culture and natural environment.  

The programming at the resort includes weekly outdoor cinema screenings featuring regional films and documentaries in addition to open discussion lectures relating to local initiatives, culture and history. In addition, there will be numerous activities, including the hosted artworks of Mohammad Ahmed Ibrahim, Superflex and Nadim Karam, and guided walks through the remains of the ancient city where the Nabateans once lived.  

Canyon Rooms at Habitas AlUla start from $600 or 2,250 SAR per night. For more information, visit

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